Radio and TV CommercialsThe CENTURY 21 advertising strategy is designed to reach customers through highly visible advertising in the most efficient ways possible.
Online MarketingThe overall goal of online marketing is to drive qualified leads to our franchisees. The national marketing team utilizes a variety of tactics and forms of media to meet an aggressive cost per lead model.
Presently the media plan utilizes thousands of Search Engine Marketing keywords to drive traffic to http://www.century21.com/ listings that do ultimately become leads through a contact form. CENTURY 21 Real Estate LLC utilizes display advertising in both online media networks and directly on real estate sites as realtor.com. Email Marketing is also being utilized by reaching MY C21 Opt-ins with a triggered life cycle of messaging and a monthly email.
We are reinvesting in successful programs and exploring new areas of opportunity: initiatives that we foresee will drive increased leads to you as well as traffic to Century21.com
Chief Marketing Officer – Bev Thorne “As use of the Internet as a real estate sales tool continues to mushroom, Web marketing is a big part of the plan for CENTURY 21, a unit of New Jersey-based Realogy. "We're spending more online than we ever have before," Thorne says. "Consumers are shopping for their homes on the Internet."
Hispanic Marketing
The Hispanic market is the fastest-growing segment of homeowners in the United States. By targeting this emerging market, CENTURY 21 real estate professionals are positioned to increase their business.
Spanish-Language Search
Need to find a CENTURY 21 office where a broker or agent speaks Spanish? Use the Spanish-language search link under related links below to find offices with Spanish-speaking agents.
Spanish-Language Reference Glossary
In prospecting and working with the Hispanic consumer, real estate professionals need to understand the unique stresses and needs that arise during their real estate experience. This can be achieved through basic attentiveness, an understanding of their cultural heritage, and the ability to relate in their native language. Whether you speak Spanish, or are just learning the language, the below Glossary of real estate terms and common phrases often used during the real estate transaction experience is an excellent refresher tool.
Hispanic Market Information
For more information on how real estate professionals can reach out to Hispanic homebuyers, consider becoming a member of the National Association of Hispanic Real Estate Professionals at nahrep.org.
Music and Ringtones
CENTURY 21 Gold Music
You can now download the music associated with the CENTURY 21 National TV commercials at no charge. Music can be used for custom produced radio spots, "on-hold" phone music*, ringtones, and a variety of other communication needs.
National Response Center
The National Response Center is another channel for customers to reach the CENTURY 21 System the way they wish to. Whether the customer chooses to call the 800#, visit a local CENTURY 21 office, or view our website century21.com, the customer has options. The Response Center is open 7 days a week and covers 3 North American time zones. The 'live' channel is located in St. Catherine's, Ontario, Canada.
The Response Center Staff is an extension of the CENTURY 21 Marketing Team. They are Professional Response Center Associates, not licensed Brokers or Agents. They do not take the leads or earn referral fees. The Response Center does not replace LeadRouter®.
Here are all the phone numbers that are being routed to the Response Center:
From our Web site:
century21.com Site Pages: 866.732.6139
800.4.Houses redirects to 866.732.6139
From Online Advertising: 866.732.1982
From Career Hotline: 888.C21.CAREERS redirects to 866-732-8612
From Offline Campaigns: 800.C21.GOLD redirects to 866.732.9758
From Email Campaigns: 866.733.5989
National Publicity
CENTURY 21® maintains ongoing public relations and publicity efforts to keep our name in front of the national media, our progress in the spotlight, and our consumers up to date on what we can offer them.
If you have any questions about national public relations, please email c21pr@century21.com and someone from CENTURY 21® Public Relations will follow up with you as soon as possible.
What's new from the real estate leader? Read the latest CENTURY 21® System Press Releases and our System coverage highlights.
